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As we all know, marketing and sales require a thorough knowledge of demographics: how they consume, move or grow; what are their likes and dislikes; what are the things they value the most. The constant changes the world goes through require a cutting-edge attitude, one that takes into account all aspects of a demographic group.
It's this attitude which experts are trying to put into practice, especially given how Generation Z (or centennials) are quickly becoming a consuming market. This age group, comprised of individuals born between 1996 and 2010, have traits that are not easy to forecast– they are, so far, the only generation born into the digital era. They are firstly digital, then consumers.
But if the digital realm has taught us anything, is that we need to create solutions and “needs” that relate to whatever it is individuals who are part of a group feel. They need to feel related to what companies are offering so they can make a purchasing decision. And although this demographic is barely making its way into life, experts say they already have the upper hand when it comes to decision-making.
First of all, they have a natural expertise for any kind of mobile devices, gadget currently available. Companies need to take notice of this, especially in a rapidly-changing market that requires new products to be introduced at a faster pace. One such company that has taken notice of these needs and listened is AfterShokz, a leader in the headphone market we strongly recommend you see what they have to offer.
They are very visual, for they spend a lot of time in front of a screen. This is an important trait that not many generations have had since birth. Companies like retailers should focus on creating visually satisfying products, or maybe reinventing the ones that already exist.
There is no such thing as a product they won't need; it's a matter of creating that necessity for them. Even objects that are now considered outdated like checks, may be updated to attractive items like custom photo checks created by companies like Carousel Checks for their first bank accounts. Being creative when it comes to conceiving ideas for this target in particular is key.
Another important idea to take into account is knowing what kind of companies to use as providers or partners. Their reputation and image will be harshly judged by a generation that is extremely specific with the kind of products or ideas they are going to be associated with; they have higher expectations overall.
The quality of items and services produced will be primordial for them. Creating an image of value for quality will be instrumental in their mind to determine whether or not they will invest in any item they feel they want to purchase.
All these decision-making values are probably going to change with time, which is why retailers and other service-providing companies should look into updating their sales techniques on a constant basis, for they are about to face one of the toughest demographics ever.