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Cardiff, UK is going to have the privilege of becoming the home of the second UK restaurant of the popular US brand, Slim Chickens. This is after the brand’s successful launch six months ago, of its major restaurant in London, off Oxford Street, the very first in the UK. The restaurant has been doing very well and bringing in lots of profit.
Slim Chickens has planned to offer seating for 92 diners during Christmas, which is around the time the new 2400 sq. feet restaurant will be officially opened. This will also mean the creation of job opportunities in the area.
The restaurant’s menu will be featuring chicken wings, chicken sandwiches among other southern style sides like macaroni cheese.
Earlier this year, Slim Chickens partnered with Boparan Restaurant Group (BRG), which is among the fastest growing companies in the UK and has 2500 employees. BRG has already signed the lease for the new restaurant in St David’s shopping center. After this restaurant picks, it plans on rolling out casual restaurants with the same brand to other cities in the UK, including Wales.
The two partners did not find a hard time picking the right place to establish the second restaurant since Cardiff was their obvious choice and they are envisioning a good market there. In his statement, the CEO of BRG, Tom Crowley mentioned that Cardiff is quite lively and is full of students, therefore, offering a great market.
Tom Crowley also seems to be very confident in Slim Chicken. In his statement, as he was expressing his trust in the success of the restaurant in Cardiff, he mentioned that they were always sure that Slim Chicken was right for the UK and that looking at how established they are, there is no doubt the restaurant will be a success.
The CEO went ahead saying that Slim chicken has something unique about it, with all its fresh chicken, the modern blues music it often plays and the hospitality they offer to their customers.
Slim Chicken has been successful over the years and has over 80 outlets across the US; it plans to open 600 more. Its reputation for preparing delicious buttermilk, marinated and hand-breaded chicken tenders proceeds it and has earned it the fame it deserves. Slim chicken also offers Texas toast, fried pickles, and macaroni cheese.
Additionally, it offers 13 different house dipping sauces and a wide range of fruit pies and desserts.