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You’ve probably seen personalized pens from other companies and businesses, but never really thought deeply about the essence of having them. You could be missing out on a lot if you haven’t gotten some for your business. In a nutshell, branded pens are very effective promotional tools. They might seem like tiny items, but they are very resourceful.
You will still have to buy pens anyway even if they are not branded. So, why not just go that little step further and get the branded anyway. You’ll be killing two birds with a single stone. You provide the necessary stationery and promote your brand at the same time.
Let’s explore some why branded pens are such powerful promotional tools. Tag along and learn why you should get some for your business.
1. Continued Exposure
A pen is something that will be used for a while. Your staff will be moving around those pens as they attend a meeting, and other work-related events. Your branded pens are obviously visible to the people around your staff. They will certainly evoke curiosity in the people your staff meet.
You could even allow the staff to use the pens for personal reasons. They could take the pens to their social gatherings, homes, and any other places they visit. This will give you wide exposure. It is an exposure you would otherwise have to pay for if you had to engage other advertising methods.
2. Great Gifts
Giving out gifts is a great way of attracting attention to your business. What better gifts to give out than customized pens? Pens are a useful item that anyone would be glad to receive. It is even better if you have a trendy pen with nice designs.
You give them out as gifts, and they give you exposure in the places the recipient will visit. That means you don’t just give and get nothing in return.
3. Pens are Inexpensive
Promoting a brand is a costly affair. Branded pens are arguably some of the most inexpensive promotional tools. The best part is that you get to use them yourself, and the people you hand them out to can use them as well.
Compare pens and other promotional materials such as flyers and brochures. People will most likely read a flyer and throw it away if they are not interested. They certainly will not throw away a pen, even if they don’t know what the brand is all about.
We could go on and on about the benefits of personalized pens as promotional tools. The bottom line is, businesses with branded pens tend to look classy and developed. People will want to get involved with any business that has a sense of prestige.