Popular SEO Tools Reviewed


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Nowadays, building a website for your business is a relatively simple task. However, the smooth ride can come to an abrupt halt. Building your site is the easy part, getting your site to rank on search engines and bringing in traffic is the real deal. Luckily there are some great companies out there to help you along the way.

With the right SEO tools and strategy, you will get your site ranking and attracting traffic in a short while. After you’ve started ranking well and generating organic traffic, you need to work on conversions. That’s a story for another day though. Below, we explore five of the best SEO tools that you can use to boost your business website in the online space.


SEMrush is a one-stop shop for all your search engine optimization (SEO) needs.  SEMrush offers a wide range of functionalities to ensure your website ranks across all manner of ad-hoc keywords, and their variations. It also offers you ongoing search positioning, crawling and monitoring.  SEMrush is the perfect option for small and medium-sized businesses.  it offers such entities almost everything they need to create and develop a successful SEO strategy. Let’s dig a little bit deeper and find out what exactly SEMrush offers.

User Experience and Keyword Research on SEMrush

SEMrush has a very straightforward and easy to use dashboard. The dashboard consists of a glaring snapshot of Domain analytics, that gives you an outline of the best performing keywords and the influx of traffic from both paid and organic sources. The first line of offence when it comes it SEO is your site’s domain. It is much easier to rank a site that has an easy-to-sell or relatable Domain. That’s why SEMrush has put Domain analytics at the top, for you to always evaluate its performance and adjust accordingly.

Below the Doman analytics come the widget for all the facets that are part of your recent SEO project. SEMrush is arguably the only SEO tool that can integrate with social media to conduct brand monitoring, and also be a social media listening channel at the same time.

SEMrush’s has a very effective search engine results pages (SERP). It details the keywords that your competitors are using and those that they have lost so that you can capitalize on them. It also has a position changes report that helps you track the keyword changes you are making, and compare align them with the results. This will help you build a long-term SEO strategy. We could go on and on about the impressive functionalities offered by SEMrush, but let’s summarize them as pros and cons below.


  • SEMrush offers comprehensive keyword research
  • It has very resourceful domain analytics
  • It makes backlink tracking quite simple
  • It breaks your search appearances into desktop and mobile categories.
  • Each SEO campaign is evaluated independently
  • It gives SEO recommendations and Keyword suggestions


  • It does not have a keyword management list.


Ninja OurReach is perfectly designed for bloggers, influencers, and content pushers. It is designed to save you time, and increase you productive in terms of the amount, and quality of the content that you produce. One of the most effective methods of pushing content is blogger outreach. Blogger outreach, as the name suggests means connecting with other successful bloggers and influencers within your industry or niche.

The bloggers and influencers have a certain level of credibility and hence authority within that industry. There can be a lot of bloggers or influencers in one niche though. How do you know the right one to connect or reach out to? It would be tedious, if not impossible to go through the bloggers one by one to try to establish their credibility. NinjaOutReach does all that work for you. It will help you find the right influencers within your niche.

How Does It Work?

Ninja OutReach is basically a forum where bloggers and entrepreneurs come together, so those with similar interests can find each other with ease. Influential blogger can help you build the SEO of your site, as well as rank well in Google. Ninja OutReach is, therefore, an influencer marketing tool. It enables to you accomplish the following SEO-friendly aspects in a fun way.

  • Search for influencers in your niche.
  • Develop and manage outreach email templates
  • Build influencer contact lists

On Ninja OutReach, your search for influencers with keywords that reflect what you are seeking to achieve for your site. For instance, you could search for something like “traffic growth tips” or “how to rank in SEO in the shortest time”. 

Ninja OutReach will generate results consisting of relevant websites and pages after completing a live search. All these results come with SEO and social insights so that you are able to gauge their credibility and authority. You can then use Ninja OutReach’s contacts building tool, to fish for contacts from your chosen sites. The next step is to reach out to these prospective influencers with a well thought out email, detailing how your interaction with them could be of mutual benefit.


  • An easy and quick way to reach influencers and successful bloggers in your niche
  • An easy way of gauging the credibility and authority of sites


  • Ninja OutReach is just a connection platform. It lacks a breath of functionalities that comes with other SEO tools.


SpyFU is the complete package when it comes to building and SEO strategy. It has everything that you need to work on your websites SEO. It has a wide range of functionalities that allow you to work on essential aspects of SEO such as metrics and optimization. It is a perfect option for small and medium-size businesses that are trying to expand.

SpyFU offers functionalities such as ad hoc keyword research, AdWords advisor tool, competitor comparative search results, sales lead, domain contacts, and a couple more.

User Experience and Keyword Search on SpyFU

The SpyFU dashboard does not disappoint in any aspect. It is perfectly laid out. It starts with a navigation bar at the top, and then some tabs for SEO research follow. There are tabs for PPC research, Backlinks, keyword research, list builder, reports and tracking. SpyFu’s strength is perfectly exhibited by its SEO tooling provisions, as well as its abilities in ad hoc keyword research.

SpyFu works in the same way as SEMrush, it is a perfect tool for identifying the best Search Engine Result Pages (SERP). These are quite essential if you are looking for a robust optimization strategy. Keyword research is the basis of getting your pages ranking high. SpyFu offers you impressive keyword recommendations as well as management techniques.

After conducting keyword research, SpyFu gives you some very interesting feedback. It does not just fish for Page and Domain Authority of the results, it also provides detailed stats of the cost per click, as well as keyword difficult for each. SpyFu goes a step further and tries to attach a monetary value to each keyword.

For each keyword, you can see the related keywords, overall performance, keyword grouping, ranking history, backlinks, SERP analysis and many other parameters. On top of these results, it will also give you a cost estimate on a daily and monthly basis for that particular keyword. Ultimately, SpyFu focuses more on the cost of certain keywords. It enables you to find out how much you are likely to spend to achieve certain results.


  • Effective keyword search and management
  • Fair pricing
  • Resourceful stats on the reports
  • User intuitive platform
  • Detailed PPC/CPC metrics
  • Allows you to track backlinks
  • Ongoing site monitoring
  • Unlimited search results


  • No web crawling
  • Complicated for beginners in SEO


WebCEO is another exciting SEO tool that allows small businesses to boost their command and authority online. It comes with 15 high-level SEO and promotion tools. Among its functionalities are keyword research, ranking, link building, technical auditing, web analytics, social media integration, and a couple more. WebCEO offers various pricing plans, and you can choose any depending on your budget and what you are seeking to achieve.

User Experience and Keyword Search on WebCEO

It may not be dubbed the best SEO tool, but WebCEO does not fall short of much. WebCEO has a perfectly laid out platform that is easy to use. Even SEO novices would have no problem interacting with the site. Keyword search just involves searching for keywords on a search tab. WebCEO will give you tons of keyword suggestion after a live search.

The most impressive aspect of it, if getting detailed metrics about the suggestions that you get back. You get stats on parameters such as keyword effectiveness index, monthly search, AdWords competition, search trends, and demand statistics. The platform also has a tool of creating a keyword list and marking your favorite ones with a star. WebCEO refers to your keywords list as a keyword basket.

The other exciting feature on the WebCEO platform is the Rank Tracker. The trackers keep on tabs with all organic, paid, and vertical search results from mobile and desktop devices. You can even localize such results with postal codes or city codes. This is a very important feature that enables you to understand what kind of demographic you are attracting and capitalize or adjust accordingly. WebCEO’s auditing tools allow you to evaluate the suitability of your site to users. It will check issues such as mobile friendliness, loading speed, and many others. It checks over 50 essential ranking factors. The best part is that it offers suggestions on what you should do to improve.


  • Unlimited keyword results
  • Very essential rank tracking
  • Resourceful SEO metrics
  • Keyword basket for keyword management
  • Technical audit, and many more


  • The technical audit software tends to be buggy at times
  • The platform can be slow

The bottom line is, each of these tools has its strong points. As such, you might need more than one. It’s better if you can use a couple of them, because each will deliver a certain benefit that the other does not have, hence breathing life into your website in the shortest time possible. As mentioned earlier building SEO is not a walk in the park, but it does not have to be such an excruciating hassle either.


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