Brightstar Appoints a New Vice President


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Brightstar is the nation’s leading in-home care, and it is based in Chicago, with over 2500 registered nurses and more than 300 locations, all of which offer medical and non-medical services to private clients within their homes. Additionally, they also provide services to corporate clients.

Pete First is the new significant addition to the executive team of Brightstar care. He is to join the other senior leadership team members as the vice president and will continue with the franchise’ effort to expand the brand.

Chief Executive officer and founder of Brightstar, Shelly Sun commented that Pete is a crucial addition to their senior leadership team as he brings with him more than a decade of experience in the franchise industry, which will be pivotal in driving Brightstar care expansion strategy in the future.

The home care has been making efforts of adding franchise locations, and earlier in October they finally opened a location in East Richmond in Virginia.

It is expecting more development and addition of more locations due to the extensive experience of their new vice president. Among the major responsibilities that First has been assigned is that of leading the development process of the domestic brand.

Besides spearheading the development plan, First will also be in charge of providing leadership, strategy, and direction to the franchise’ sale team.

Before he joined the Brightstar executive team, First worked at Winmark corporation, which is the franchisor for brands like Once Upon A Child, Style Encore, Play It Again Sports and Music Go Round. Apart from awarding agreements annually to new franchisers, First helped establish the system to more than 1200 locations across North America.

First believes that with his expertise and extensive experience, he will be able to help the Brightstar Care franchise achieve its goal of developing the brand’s strategy and to ensure it reaches its targeted growth level. Besides other goals, he is also aiming at adding more locations and providing a better opportunity to serve all over the country.

Brightstar is known for being the only franchise home care that has been winning The Joint Commission’s Enterprise Champion For Quality award since it was introduced. The company has been doing well, and apart from this award, it has also appeared in the Entrepreneur Magazine’s Franchise 500 list, ranked at number 69.



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